- 05 Oct 2020
A detailed guide on starting an online clothing brand
An online clothing store can be a wonderful idea if the right development partner creates it. Read this blog for a detailed explanation.
What can be the best entrepreneurial idea to start a business this year? There are many, but creating an online clothing store can be quite profitable. However, there are many steps associated with it, and it can be quite difficult to navigate through them without proper knowledge. The experts of the best eCommerce website development company in Kolkata can launch a clothing line for a business owner.
So, what are the steps of creating an online store? First, one must decide on the clothes he or she wants to sell. Why? Because there are a lot of options when it comes to apparel and fashion items. A business owner may choose to sell casual, regular, formal, or designer (customized) clothing to his customers. Even these branches have subsections, and they may present unique opportunities and threats for a business. A business must research its competitors and check what’s selling or what’s not.
A business manager must decide on a particular business model. For example, people can choose to offer POD (Print on Display) products, as there are minimum challenges. The business will print a product whenever there is a demand, not before that. This means there will be no loss due to excess product storage or underselling products. Also, a person would not have to put a lot of time or money in this model, making it the most viable option for most small entrepreneurs.
Aside from this, a business may decide to offer wholesale products to its customers. This is also a low-difficulty market, but a person must invest a lot of money into this model. But, this line is moderately time-consuming, compared to the first one. The last option is to offer customized clothing (custom-sewing) to customers. This is not the most profitable for a small business owner who is just starting. The businessman has to give a lot of time and money in this line.
After a business manager has decided on the clothing line, it’s time to move on to the store’s overall look. It’s essential to focus on the four crucial elements; niche, design, brand, and quality. A startup must choose a niche that is:
- Easily marketable
- Less competitive
- Can bring loyal customers
However, choosing a niche is one thing, and attracting them is another. An eCommerce store should have a catchy tagline with funny visuals, color, and fonts that pop up. If anyone wants to choose a different route, they may go for targeted marketing for a smaller group of people. It is also essential to check if the particular design is aesthetically-pleasing or not.
If a business could not establish itself as a brand, it will lose many customers. Without it, a company would not be able to market itself among its customers, and establish a brand identity and associate with the customers. Also, an individual should have a distinguished clothing line if they want to offer competition to others.
How to create a brand for your clothing store? First, a person should identify and define the target market of a business. To do this, one should ask the following questions:
- What types of clothes a business wants to sell to its customers?
- Who are the customers? And what value business brings to them?
- What is unique about this business?
- Who are the competitors, and what are their strategies?
- How will the business communicate with people (email, Skype, etc.)?
A business manager should focus on developing a business plan for an eCommerce store. The business should consider these points into account, business model, customer personalities, strengths and weaknesses of competitors, and how much profits can be gained from this store. While reaching out to the customers, it’s essential to provide some samples to decide for themselves.
Offering discounts and offers can help a business catch the attention of its customers. If anyone is starting a business during the holiday season, this technique can bring millions in profits, revenues, and sales. Besides that, sending personalized comments and messages can help a business boost its volume significantly. The same thing can be said about sending some free samples in giveaways.
The business already has its first sale and how to increase it? An eCommerce store must always update its theme, look, and overall feel of the site. The website must be secure and updated to run optimally in any browser or any platform. Also, a company should focus on the shipping service, especially the free shipping option.
An eCommerce store must have an efficient return and refund policy to enhance a business’s customer satisfaction. If anyone is planning to start an eCommerce website, you must get in touch with a service provider. But what would be an ideal option for this purpose? Many customers recommend a company named My Programmers. This is an Australia-based IT company that deals with the website development and has years of experience in the field.
The experts will create a website according to the requirements of a client. They can also provide their input regarding the development of online stores and how to run them successfully. These experts can also provide some tips and tricks on SEO (Search Engine Optimization) and increase the rankings and online visibility of the site.
The web developers can tell you about the best eCommerce development platforms like WooCommerce, Shopify, OpenCart, etc. and their pros and cons. A detailed guide on these platforms can help a business pick the right one for their business. People can check out the portfolio and see what type of websites are created by the company.
In some cases, eCommerce might need an app to conduct business, such as an OpenCart app for an OpenCart website to target both web and mobile users. Experts of My Programmers can create a mobile app for an eCommerce business. If anyone wants affordable services, then they should pick this one.