- 04 Mar 2020
Digital Marketing For Restaurants: Recipe For Success
The term digital marketing states that marketing is no more human-driven, it has changed into a digitized terrace making things easier than ever before.
Managing a business is no easy task, and it is especially challenging if your business is a restaurant. Competition is fierce in the foodservice industry — you must make sure you have the tools and knowledge to make your business stand out from the crowd.
75% of smartphone users access restaurant information on the go, so having an online presence is essential for your business. Where to eat is the decision which is most influenced by location, price, and several positive reviews. So where do you start with restaurant promotion? Digital marketing could be the solution — keep reading to find out why.
What is Digital Marketing?
The advertising of products and services using any kind of digital medium is known as digital marketing. For restaurants, a good digital marketing strategy should include a website, email marketing, and social media. Facebook and Instagram are the best social media platforms for restaurants, capitalizing on the strong visual appeal that food offers.
Also, you may want to consider using paid online advertising such as Google AdWords or Facebook Ads as part of your restaurant’s digital marketing strategy. For more information about how paid online advertising can help your business, contact the best Digital Marketing Services, provider.
How can Digital Marketing Help Your Restaurant?
Develop Your Identity
Digital marketing lets you share your story online with your customers. Before you start, make sure you have established a brand identity for your restaurant.
The brand tells the story behind your restaurant’s uniqueness and distinguishes you from your competitors and articulates the type of food and service that you provide — all before your customers set foot through the door. To learn how to develop a brand for your restaurant, seek help from a digital marketing company in Kolkata.
Build Customer Loyalty
Social media is the perfect tool for a more intimate level of engagement with your clients. More than half of U.S. social media users agree that the best way for consumers to communicate with companies is through social media. Use your social platforms to show your personality — it is a great way to earn the trust and loyalty of your customers. Respond quickly and professionally to customers that engage with you, and you will make them feel valued and more likely to visit your restaurant in the future.
Share Fresh Content
The saying “People eat with their eyes first” goes true in this case. Be sure to capitalize on that as part of your strategy for digital marketing. Use your social media platforms to share healthy, enticing videos and new, unique content — try to share recipes, photos, and limited-time menu items. New, exciting content on social media is key to encouraging new customers to visit, and it will make your existing ones want to come back for more. By using user-generated content for your restaurant, you can even let your customers do some of the work for you.
Keep Your Information up to date
There is nothing more frustrating than out-of-date information online. Use digital marketing to provide the information your customers need: use your website, business listings and social media channels to share your location, open hours, menu and contact details.
Your website is a great resource to allow customers to explore your story, and learn more about it. When you use it to share daily, relevant and interesting content like blogs, it can become the most valuable asset of your restaurant’s digital marketing strategy. You can take assistance from the best digital marketing agency to learn how to create effective content for your website. As part of your digital marketing strategy, you should also claim your business listing on different directories like Yelp and Google. Your Google listing is often the first thing that customers see when they search for your business, so it is important to make sure your information is up to date. You also have the opportunity to add photos and a menu.
Does your restaurant regularly offer promotions? Do you often have featured menu specials? Use Digital Marketing Services to spread the word! Your website and social media are perfect ways to promote them, which will help build your market and encourage businesses to repeat. Think of offering a discount code to website visitors subscribing to your email newsletter, or 10 percent off to clients who like and share a particular post on social media.
Handle Online Feedback
Online reviews are everything! Their significance in the failure or success of your business cannot be overstated. Online reviews are a very important part of internet marketing services. Online reviews are the first selling point for most clients to help them decide whether to visit your restaurant or not.
Over 97% of consumers in a recent survey said they had read online reviews for local businesses in 2020. 54 percent of respondents said that, when looking at online reviews, they paid particular attention to the average star rating. Yelp and Facebook, followed by Google, are the review sites most trusted by the local consumers. By claiming your business listing on Yelp and Google and establishing a Facebook Page for your restaurant, you can monitor reviews and publicly (or privately) respond to customer complaints and queries.
The Conclusion: Digital Marketing will Help You Expand Your Business
It is time to take advantage of the digital media’s immediacy, immense reach, and visual appeal. If you invest in digital marketing for your restaurant, watch your audience grow, your reservation rates soar, and the positive reviews flood your social media.