What Are The Types of Digital Marketing? What Are Its Benefits?

Digital marketing strategies can considerably increase your company’s profits. Continue reading this article if you want to learn about these procedures.   

Nowadays, business organizations prefer to use digital marketing strategies to promote products and services. Why? Because traditional marketing comes with several disadvantages. First of all, traditional marketing can be quite costly and time-consuming. Also, this marketing is unable to provide measurable results to enterprises.

All of these disadvantages can be eliminated with the help of Digital Marketing Services. So, what’s the craze about digital marketing? Let’s take a look. Digital marketing strategies refer to those strategies that can be used to promote products and services digitally. Digital marketing procedures can be applied to market the products to a broader customer base.

What are the types of digital marketing?

A list of popular digital marketing strategies is given below:

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)
• Content Marketing
• Email Marketing
• Affiliate Marketing

All of these strategies are discussed below in details:

1. Search Engine Optimization (SEO)

The first position on this list goes to SEO or (Search Engine Optimization). Digital marketers use this method to attract quality traffic towards the website without paying anything. More visitors means greater visibility of the website.

Also, greater online visibility of a website means higher SEO rankings too. Usually, top SEO agencies use different SEO techniques (on-page, off-page, and technical) to drive more organic traffic to the website. 

In other words, SEO tactics help people to find your website on the internet. SEO includes keyword research, website title and description optimization, content, and speed optimization. Apart from that, the focus is also given on developing relevant backlinks to your website too.

Benefits

• SEO increases brand awareness and reputation
• Increased lead generation and conversion
• Increased brand trust
• Better user experience
• Increased profitability

It is one of the most popular digital marketing strategies used by digital marketing experts.      

2. SEM (Search Engine Marketing)

SEM is another popular method of gaining website traffic, aside from SEO. In SEM (Search Engine Marketing), paid ads are placed in search engine results. Search engines generally place these paid ads on the top of organic search results. Usually, Google Adwords and Bing Ads are used for paid promotion of products and services.

Benefits

• Targeted product promotion
• Increased online visibility and website traffic
• Competitive advantage
• Huge ROI (Return on Investment)
• Increased lead generation

Both of these Digital Marketing Services can be applied to increase your company’s revenue and profits.

3. SMM (Social Media Marketing)

Compared to SEO and SEM, SMM (Social Media Marketing) is a relatively new concept. The method is used to promote a company’s products and services to targeted audiences. Why is this method getting popular?

According to recent studies, there is an increase in social media users. For example, 1 in 5 people has an account of Facebook or Twitter, all over the world. Similarly, nearly 250 million people use LinkedIn to engage with other people.

Benefits

• A personal relationship with customers
• Increased brand authority and awareness
• Increased conversion rates and website traffic
• Increased brand loyalty
• Cost-effective

Nowadays, a digital marketing agency uses SMM to engage and interact with their customers.

4. Content Marketing

High-quality content is fundamental in ensuring the success of digital marketing campaigns. In content marketing, quality content is generated and shared on different platforms. The platforms may include social media, different websites, etc. It is important to note that content can be used for various purposes.

For example, content can be used to inform people about your products and services. Also, it can be used to influence consumer buying patterns. Sometimes, content can be used to inspire or entertain people. Examples of content are SEO blogs, social media posts, website content, video content, etc.

Benefits

• High-quality content can help organizations to develop a stronger relationship with your customers
• Creates credibility and trust
• Content marketing can be instrumental to target consumers
• Generation of quality leads
• Increased sales and revenue
• Cost-effective and time-saving

If you want to increase your company’s credibility among online consumers, you should focus on unique content.     

5. Email Marketing

Email marketing is one of the most popular digital marketing strategies used by marketers. Also, it is probably the oldest and most straightforward of the internet marketing services used by digital marketers. In this method, emails are used to promote an organization’s products and services.

Apart from that, email marketing stresses developing a relationship with your customers. The primary purpose of email marketing is to encourage customers to interact with the brand. For example, you can ask customers to sign up for newsletters and email notifications.

According to studies, emails can generate more click-through than social media posts. Why? Nearly 95 percent of people check their inbox at least once a day. Therefore, you will be able to reach a majority of people with the help of email marketing campaigns.

Benefits

• Email marketing campaigns can boost your company’s sales
• Builds credibility and trust
• Creates brand awareness and recognition
• More website traffic and better customer relationship
• Send personalized content to customers
• Cost-efficiency and time-saving

Email marketing can help organizations to target specific groups of consumers. Also, it can urge these people to visit your website and sign up for your products and services.        

6. Affiliate Marketing

In this marketing, organizations team up with individuals who can market your products and services. The partners or affiliates will play a crucial role in generating traffic for your business. How? Suppose these people have their websites and blogs. 

Affiliates can post your website link in their blog to promote your products and services. When a reader clicks on the link, he or she will be redirected to your site. Also, these affiliates earn a commission whenever the visitor makes a monetary purchase.

Benefits

• A rapid increase in website traffic and sales (increased profits and revenue)
• Reach more audience at the same time (expansion of consumer base)
• Improved brand reputation and awareness
• Cost-efficiency
• Low-risk investment
• Time-savings

So, these are some of the examples of Digital Marketing Services used by companies. You can consult a digital marketing company to learn more about these services.